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Guest Post: Why a Wedding Video Should Be Treated Like Any Other Feature Film - Helen Clark

Your wedding day is coming, and of course, you are going to have a video version of the entire thing. However, a mundane wedding video is just an extremely long film that features the beginning of the wedding ceremony and the reception afterwards. The picture quality is far superior to the one we had in the past, but you should also create a more impactful and meaningful video.

Don’t make a casual wedding video, when you can turn the whole experience into a romantic documentary. Basically, you can treat your wedding video like any other feature film and the following article will give you some good reasons to do so.

Wedding Videos Are Also a Story

Your wedding day is itself a story on its own, and if you simply start your video with the footage of the groom and bride, then proceed to the wedding ceremony, then with a long shot of the guests entering the restaurant, and a series of shots of people dancing and people sitting and eating, you've already created a cohesive story. It is how most wedding videos are done, and it can be so much better and much more meaningful.

Your wedding video can tell your whole story in a much better fashion and incite a stronger emotion.  Also, you can use some top quality music, and improve the feeling even further.

Not All of the Moments Are Equally Important

Truth be told, not every second of your video is important, and if you are going to receive raw and unedited footage anyway, you won’t lose anything if you opt for making a wedding movie. If you carefully edit the video, you can have an impactful story that is interesting from start to finish. So, hire someone who is an expert in video editing, like video caddy to create a real movie from your wedding footage. 

Once the wedding is over, you are going to invite your friends and family to watch your wedding video. Sure, you will start and pay attention for a first hour or two, but soon, you’ll start to skip and fast-forward the video. Then, you’ll start to recall the memorable moments and spend hours searching the footage just to find that one moment you wish to see again.

In other words, you can cut the unnecessary footage, and preserve all the important moments, and still not lose any crucial parts from your story structure.  

It’s the Most Important Day of Your Life; You Deserve a Quality Video

Lastly, this is the most important and the happiest day of your life, so creating a real movie-like video will do it justice. You do not want to have a video that will put you to sleep as you watch; you want to go over it again and again! Moreover, it is something you are going to show to your kids, so it is in your interest that they sit through it.

Well, hopefully, this will inspire you to opt for this solution. Create a one of kind experience from your wedding video. It is a good way to have a something that will actually look better than you remember it. You’ll have perfect shots of the first dance, of the wedding ceremony, and it will all be romantic and touching, just like in Hollywood movies.



Diary of a Wedding Planner, Part 3

Blue Chip Accounting

Blue Chip Accounting

I believe deeply that we should never stop learning. Learning who we are, learning how to handle life, learning to expand on what we know. It's because of this philosophy that--even though I already have my certification as a wedding planner--I am continuing to take classes. It was last January that I started my wedding and event planning course; how fitting it is that this January I am starting a whole new course... Except, this time, it's accounting.

"Uhm, yuck?" You might say. But I'm honestly very excited, because I think it will be refreshing to take a college class that I feel is immediately relevant to my life (unlike many of the GE college classes I've taken in the past). The class squeezes right into the last few months of the wedding off-season, so I won't have any wedding weekends until after finals, and the class ends right before April, when I'll have to do my taxes. Call me a nerd, but THOSE TAXES ARE GONNA BE DESTROYED once I know how to get everything organized! 

I'm also excited to make friends with other business-bound students. Coffee friends are wayyy awesome. 

Speaking of coffee friends, have I raved yet about this amazing network called The Rising Tide Society? It's this huge group of entrepreneurs, many of which are involved in the wedding industry, who believe in community over competition. This enables us to unite--even when we're in the same line of work--and learn from each other, complain together, rejoice together, work together on projects, and feel less alone, which is important when you're the only member of your work-at-home business like me. It has been such an asset to my growth as a business-owner that I find myself recommending it to every remotely business-y person I come across. Are you a business person? Oh my goodness. Please go Check it out


As an end of the week update, I'm happy to report that my accounting class is going very well. I enjoy the peers and the professor, and am already thinking about how to write up my businesses financial statements to make life easier on my tax-guy, come April. Everyone warned me going into the class that it would be the most boring mistake I could possible make, however, so far it's been very interesting. I attribute that mainly to its relevance to me now that I'm responsible for this kind of bookkeeping, but hey, interesting is still interesting. 

Business owners, I'd love to hear how you do your taxes! Do you know much about accounting? Let's start a discussion in the comments below!



Let's Put Our Hands Together for All-Inclusive Venues

PC Le Bam Studio

PC Le Bam Studio

I've been on the hunt for a venue for some clients recently, and I've run into numerous all-inclusive venues with some tempting offers.

All-inclusive venues can be known for taking advantage of clients by requiring that certain services--such as catering and alcohol--be purchased in addition to just the venue, else you pay some meal and corkage fees. They get a bad wrap for being expensive...but as I researched and compared pricing for independent vendors vs. all-inclusive venues, it began to appear that the all-inclusive venue might actually be the better deal...

1) Less Vendors to Keep Track Of

How convenient would it be to make a couple of large payments, rather than a dozen or more small ones to pull your wedding together? Imagine how much fewer emails you'll have to manage, consultations you'll have to attend, and wedding liability issues you'll avoid altogether if your venue is handling the food, the bar, the chairs and tables, your decor... All you'll have to do is bring in a photographer, officiant, DJ, and a few other vendors and you're be set!

2) Less Set-Up and Tear-Down to Manage

When your venue provides everything that involves any kind of set-up or tear-down, it means that they are responsible for doing just that. This means you won't have to rent your venue for the hours it would take to set up and tear down, and you or your coordinator won't have to be there for set-up and tear down. How convenient!

3) Less Staff To Pay

One of the reasons all-inclusive venues are on the pricier side is due to the fact that these venues have a larger staff to pay to be present for the duration of your event than a venue that doesn't offer extra services would. Because of this, you're not just paying for the use of a space, but the hourly wage of a dozen or so staff's time. How much staff would independent vendors also add up to, though? Rentals and catering alone require a group of people, as does floral decor... Additionally, the staff at this venue are trained and experienced to work at that particular location, and will most likely do a better job at solving and preventing common problems, ensuring things run smoothly, etc. 

In the end, how much more would your all-inclusive venue cost? Of course, in some cases, venues are just very pricey; but if you find the ones within your price-range, and compare them to the costs of paying independent vendors, you might be surprised at how little a difference there is in favor of the vendors. 

On a budget? That doesn't rule out all-inclusive venues, guys! Do some exploring, and you might be surprised at the great deals you'll find!

Oh, and my favorite venue site right now?

You'll thank me later.



A Beautiful May Wedding

Earlier this year I had the privilege of arranging the flowers for a friend's wedding with my mom, who has an eye for color and is very artistic. I'm so excited to throw it back this Friday to some pictures that the photographer recently shared with me! 

My mom and I arranged and created the five hair pieces worn by the bridesmaids and maid of honor uniquely--that is to say, we kept the same color scheme by using similar flowers for each hair piece, but didn't bother to replicate anything. Each one is a little different, which made them more fun for my mom and I to put together, and for the wedding party to choose which hair piece they wanted to wear. 

The wedding was at the groom's parents' house in the country, which made a for a beautiful outdoor wedding, and which made wild flowers a natural choice for the bouquets.

The couple, Spencer and Michaela, met in high school, and were best friends before they began dating. I love when couples get the opportunity to grow up together. It makes their love story that much sweeter to me because they know deeply not only who the other person is, but who they have been throughout their lives.

Besides the hair pieces, booutonnieres, corsages and bouquets, we also put together the ceremony and reception decor, which the bride wanted to keep simple with mason jars, twine, and individual flowers. It made for a very easy, but fun job!

It was a beautiful wedding for a beautiful couple, and I am proud to have been involved in it. Show out to Engstrom Photos for sharing the album with me!




The Work-Life Balance



As a business owner fairly new to the position of "my own boss", I must say that it can be a challenge to stay on top of everything. And...when I say that, I don't necessarily mean on top of the actual wedding planning, because I love that part, and always get that done with plenty of time to spare. What I mean is that it's hard to balance life when I am not given perimeters that would otherwise separate the work from the down-time for me. You know, keeping the peas on my dinner plate from rolling over into my nicely rounded mashed potatoes. I'm talking about that work-life balance! 

For example: when you have school, a job, and a personal life, and all of those things have their own locations, the given requirement to arrive at each location at a different time generally keeps them all separate and organized. Each thing gets its own part of you and your time; each thing has its own box. This makes it easy to be productive in the work place, attentive at school, and relaxed at home.

So what happens when you quit your job and work from home, take online classes--from home--and spend a huge amount of time doing all of these things that require different parts of you in the place that has always been designed for resting?

Simple: each thing fights for supremacy. It begins to determine what you "mostly" are. Are you mostly a student, or mostly a working stiff, or mostly a stay-at-home-whatever? Do you know what I mean?

I am not a college student--in that I am not working toward a degree--but I do take classes from time-to-time so that I am always learning. I would say that I most struggle to separate working from, well, living. There's always something to be done: updating my business Instagram, updating my advertising methods, broadening my network, filming a YouTube video, pinning on Pinterest, consulting with clients, coming up with fun things to blog about, the list goes on. Right alongside that, I have other things to do, such as schedule my hair appointment, or a dental checkup, or a coffee date, or make a run to the grocery store, take my spunky little dog on a walk, clean the kitchen, make lunch, run a load of laundry...

Being in a place where both types of things are possible (home), the tasks eventually begin to bleed together.  I find myself making lunch and then making a business phone call, and then filming a YouTube video following by a consultation, and then scheduling a quick appointment with a friend while I'm in the area. Walking the dog and then blogging and grocery shopping and then working on an Excel Spreadsheet... 

It's a beautiful mess of multitasking and hustlin' along to make life work (pun intended). Totally possible, but the constant switch wears on you after a while. It makes me really respect business owners who have successfully created the distinction between work and private life. 

The work-life balance isn't just a struggle for business owners though. It's also true for people in the midst of planning a huge wedding or event. It's a crazy jungle out there when your work-life balance is further confused by planning getting pushed into your private life! So exciting, but also...disruptive.

I understand the hustle. I think to some degree, we all struggle--from time to time--to keep life balanced. What are some things that you do to separate work from your personal life? I'd love to hear your ideas and experiences in the comments below. 

Keep hustlin'! You got this!



Guest Post - All About Your Wedding Planner

I recently networked with a Wedding Planner in New York who was only too happy to share her insight into the business with me. I thought her answers to the questions listed below were an awesome resource for couples in the planning process of their weddings, and wanted to share.

Chantal Stephens is the owner of Events by Coco, located in New York.

PC Silver Fox

PC Silver Fox

As a planner yourself, if you were hiring a planner/coordinator for your own wedding, what 3 things would you look for in that planner/coordinator?

"If I was planning the most important day of my life, I definitely would want a few particular things in a planner! She would need to be trustworthy, as I would want to make sure I feel comfortable trusting her with every detail in the planning process. She would need to have excellent communication skills, as I am the type of person that really likes when people are quick to respond. And she would need to be super friendly/caring as I would hope we would become friends because we will be together so much so I would want her to be someone I can easily get along with and have fun with!"

What's the most surprising thing you've learned about planning weddings?

"I have learned (quickly) that weddings involve a lot of details! They are very time consuming and take a lot of patience!! As a wedding guest, you are really missing ALL of the background noise and what it takes to make sure everything goes on without fail."

PC Marrero Events

PC Marrero Events

Do you think having a Day-of Coordinator is absolutely necessary for a wedding to run smoothly?

"Yes, I absolutely do. As I mentioned above, weddings require many details, timelines, and it really gives a bride a much needed relief to not have to deal with all of that on their day. I love to be able to allow brides to enjoy the most important day of their lives!"

What's one thing you really want future couples to know about the wedding planning process?

"It doesn't have to be stressful!!! And there are so many ways to save money! It can be so much fun and enjoyable if you have the right planner guiding you through!"

What roles outside of a planner/coordinator does the wedding planner sometimes need to assume on the job?

"We are definitely a wearer of many, many hats. Whether it be planner, mediator, therapist, fashion adviser, quick thinker, problem solver, janitor, and so much more! Whatever we are faced with, we put that hat on and get to work!"

PC The Balance

PC The Balance

What are the 5 top qualities you believe a good planner must have to be successful?

"Communication, compassion, strong planner/organizer, strong net-worker, creative eye!"

On the day of a wedding, what emergency items do you bring with you to solve potential issues? Why?

"I have a big emergency kit full of anything from tide, Advil, Pepto, wipes, water bottles, band aids, nail file, nail polish, tissues, mints, and so much more."

Any tips for couples looking to hire good planners/coordinators?

"When you first meet with them, you will feel whether they are right or not. The right planner will ask you the right questions, and you will truly feel like she could be your friend!"

Have anything to add? How would you answer the questions listed here? Let me know in the comments below!


More About That Wedding Dress!

I recently put the video embedded above up on YouTube. It is the first of three videos documenting the many hours of my life I spent sewing away at a wedding dress for a photo shoot. You can read more about that photo shoot here! I am very excited about getting my feet wet in the YouTubing world and hope that you will stop by sometime, watch a couple videos, and maybe like and subscribe. 

If you're remotely interested in sewing, clothing design, pattern making, or weddings in general, clicking on the video above is the perfect way to start!


Battling the Budget Part 2: Inexpensive Alternatives

Nothing ruins wedding vibes like price-tags that say "no." In the same way, price-tags that scream "YES!" can really make a difference in the planning process, which is why I love my job. I have kind of an obsession with finding good prices and using creativity to come up with lovely alternatives to things such as standard wedding fare. (Don't believe me? I once developed a month-long meal-plan for myself that priced out everything with recipes, shopping lists, and all organic ingredients for three square meals a day with a budget of $100.) 

In the previous blog-post, I pinpointed the five common large expenses that nearly all weddings struggle to escape. In this blogpost, I'm going to return to those same five things and and share my ideas on how to avoid the price-tag with some creativity and extra thought. Ready to learn how to keep your wallet from emptying?



1. Ways to Save Money on Your Venue(s)

a) Just rent out ONE venue. Think about it: renting one area at a ceremony location costs, say $1,000. Later on, you decide you want to rent a second area at that same location for the reception as well. However, instead of that second area also costing $1,000, it costs $500, because you've already rented another part of the venue. So you're at $1,500. Now, let's suppose you rented a second location instead of an extension of the first location. Is that second location going to cost just $500? Probably not, because many venues have a minimum rental requirement, or they simply charge a higher minimum for rental of any area at their venue. So it's likely that the second venue will also cost around $1,000. So now you're at $2,000, instead of the $1,500, for the SAME purpose! Renting two different venues is also a lot more trouble, because sometimes you have to take into account the transportation of your guests, which might also come out of your pocket. 

b) Get hitched on a weekday. Most weddings are on Saturdays or Sundays because it's most convenient for guests to attend. However, because of their popularity, venues generally hike up the prices of venues on weekends, a lot like how airfares are three to four times the price on holiday weekends. They do it because they can. On weekdays, however, very few venues get weddings booked, so their prices generally go down. If your guests can get off work a few hours early, consider having your wedding on a weekday, such as Monday, to save some bank.

c) Have your wedding at a private venue, such as a friend's property or large house. This can save you thousands of dollars, and often does not compromise the quality of the location. It really does pay to know certain people!



2. Ways to Save Money on Catering

a) Plan your wedding around a lighter meal, such as brunch or lunch. Serving coffee, fruit salad, muffins, and deviled eggs for a light brunch is much more cost-effective than almost any dinner will be. Even a lunch of fruit, veggies, and tea sandwiches is cheaper than the dinner plates that most caterers will offer for evening meals. Including a brunch or lunch will change a wedding schedule around entirely though, and will only work if your vision includes a day wedding. 

b) Have a Potluck Wedding. This is more styled toward country weddings, or small church weddings where this kind of meal is common. It can certainly save a lot of money, though. 

c) Have the family provide the meal. This is similar to a potluck wedding, but it puts the provisional responsibility on the bride and groom's family members instead of on the guests. It is best suited for more intimate weddings, and is very convenient for weddings located at a house. 



3. Ways to Save Money on Guest Seating and Details

a) Move those chairs! When you have a ceremony as well as a sit-down dinner, you need twice the amount of chairs--unless you MOVE the ceremony chairs during the cocktail hour to the banquet hall! This can cut your chair bill IN HALF, and won't be noticed if your guests are distracted during cocktail hour.

b) If it is appropriate, consider paper napkins and plates, and plastic cutlery. Especially if your meal is potluck style, this won't be surprising or distasteful, and will save money the caterer or venue would otherwise charge for dish usage. It also eliminates the possibility of paying for damaged dishes, which is almost guaranteed to happen at least a couple of times at a wedding.  

c) Consider DIY wedding favors, such as cute baggies of Jordan almonds, prettily-packaged flower seeds with a reference to "growing love", tiny jars of homemade seasoned salt, infused olive oil, jam, or honey, servings of wedding cake, boxed truffles or bonbons, miniature s'mores kits, or homemade bath salts. Pinterest has about a million ideas!



4. Ways to Save on Your Wedding Gown

a) Make your own wedding gown (if you know how to sew), or hire a friend or relative who knows how to sew. This gives you complete control over how you want it to look, but is a very time-consuming process. My mom did this, and saved plenty of money on the labor and alteration costs that she instead did herself. Fabric will be your largest cost--and it WILL cost something. But only a couple hundred dollars, as opposed to the thousand or so you'd pay otherwise.

b) Alter your wedding gown to fit you and your tastes. Whether it's your mother's gown or one you found at a thrift-shop, altering a gown allows you to keep the parts of it you love and jazz up the areas you're not so excited about. It's a money-saving, much less overwhelming process than creating a whole dress out of nothing but fabric yardage can be. 

c) Find a used wedding gown. Online stores such as have dresses in all sizes, styles, and price-ranges that have been cherished by brides already, yet are still in tiptop condition. They are marked down considerably, and are a very lovely option that won't compromise your tastes at all. 



5. Ways to Save Money on Entertainment

a) Replace a DJ with an iTunes playlist. You can make this yourself, hook it up to a speaker and have your wedding party members tweak it from time to time during the night. Have someone from the wedding party MC the evening instead of hiring a DJ to do this for you. 

b) Ask a friend who DJ's on the side to DJ as your wedding gift, or offer to pay him a fee. Be tactful about this, as you don't want to insult your friend or his side-business. If his business is too big, this might not be a good option. However, if he is a close friend and is invited to the wedding anyway, he may volunteer to DJ, or offer it as a wedding gift anyway. If you do pay an amature to do it, it is very likely that he won't charge commercial prices. 


No matter what your wedding budget is, at least a few of these fifteen suggestions can be applied to your wedding to free up money that can be put toward the most important details so that you get the day you've already imagined.

Have a money-saving tip of your own? Post a comment below!



Battling the Budget Part 1: Bulky Wedding Expenses



When planning a wedding, money is often seen as the enemy; there just never seems to be enough of it! In today's wedding industry, $20k is generally shrugged at as merely a "doable" budget, and $10k is reacted to with disappointment and head-shaking. Today's weddings are expensive, but it is my firm belief that they don't have to be. 

Almost no other celebrations are allotted $10k-20k in expenditures, and any celebrations that are are sure by nearly anyone's standards to be incredible successes. Why is it that weddings seem to cost so much for so little in exchange? In this series, I will pinpoint the most expensive aspects of weddings, explain how they can be substituted with affordable alternatives, and highlight some useful wedding hacks that can save you money and make your wedding more personal at the same time. 

So let's get to those bulky wedding expenses! Here's one thing I'd like to mention about the expenses of weddings. A bride's outgoing wedding expenses are her vendors' paychecks. They deserve to charge their fees because that's how they make their living. The wedding industry is an incredibly big, lucrative business, but it's almost never a business's intention to take advantage of their client by charging much more than they are worth. Cupcakes a delicious morsels that can sometimes be gone in three bites, but they cost what they do (between $2-10 apiece) because they took money to create as well as time to mix, bake, decorate, and sometimes transport. That little cupcake is a labor of love--labor that deserves to be paid fairly for. 

As a budgeting specialist, I must clarify that I by no means am encouraging that vendors be taken advantage of for their services. Instead, I am recommending that the budgeting bride and groom engage with vendors for the most important details of the wedding, and the compensate for other services that are less important when the budget says "no". I am an expert at finding creative alternatives, not at conning vendors into providing products and services for next to nothing. 

That being said, let's get down to it: The most expensive aspects of today's wedding.



1. The Venue(s)

Whether it's a church or a 5 star hotel, venues have high prices, prices that directly correlate with the location, the event date, the time of day or night the event is being held, the length of the event, and how many services will be used. Typically, if your wedding's ceremony and reception are located at different venues, the cost will also increase.



2. Catering

Food gets expensive when you take into account that its preparation and service presentation also have steep price-tags--not to mention expected service tips! Knowing the guest-count is vital to nailing down the exact catering bill, and knowing that it will prove very challenging to adequately feed each guest on less than $12/head is key as you budget for the meal. At $12/head for 100 guests, you're already at $1200!



3. Guest Seating and Details

Chairs are often an extra charge if the venue does not provide them, or charges an extra fee for their use. Cost per chair ranges from $1.50-$10, and if your reception and ceremony are at different locations, sometimes you'll be buying two chairs per guest! Other details that come at a cost are things like table linens, glassware, and favors. 

PC the

PC the

4. The Wedding Gown

Finding the dream wedding gown at a "reasonable" price is THE task, and while possible, takes a lot of hunting, and possibly self-alteration. Expect to shell out at least $1,000 for your gown if you're shopping at regular wedding gown stores. 



5. Entertainment

Commercial DJ's, singers, bands, and other entertainment you may want to spice up your ceremony or reception charge hefty prices that should be planned for early on in your budget. Often, their charge includes their travel fees and equipment usage. Keep in mind that these sometimes "starving musicians" are trying to make a living with these prices, and their intention is not to empty your pockets.

Speaking of emptying pockets, weddings sure do it, don't they? Next week we will go over alternatives to these five expensive aspects of the wedding industry that will clue you in on how to save BIG time--without taking advantage of any vendors, and without compromising on the unique and beautiful ambiance of the wedding you're dreaming up. 



Starting Your Own Business 101



This isn't what you might expect. Most articles on the subject of starting a business are about how you first need to get your business license, that you immediately need to take out a loan, or that you probably can't do it at all because...what do you know?

This article is different. I am only 20 years old, and I have recently taken the leap into business ownership as a wedding and event planner. I don't even have a college degree; I haven't taken out any loans or involved any investors. Clearly, I'm not here to say what dozens of other articles showing up on your google results have already said. 

In my opinion, starting a business is more than coming up with a clever name, putting up a website and waiting for customers to knock down your door. It's also much more than investing tens of thousands of dollars in professional advertising and patenting your idea. Starting a business is an emotional experience--one that I feel is vastly overlooked by most of the other articles on business out there. For your business to succeed, I believe it is necessary for you to do the following five things.

1. Believe in your idea.

Confession time: when I was first toying with the idea of starting my own business, I was plagued with doubt. It was not myself, but my boyfriend, who originally built me up and made me believe in my idea. For a long time, I'd been making career choices that made financial sense, but didn't make me happy. I kept saying things like, "Well, I probably should keep my job at xyz..." but my boyfriend stopped me and asked (repeatedly), "What do you WANT to do?" ...Not what makes the most financial sense. Not what everyone expects. Not necessarily what is safe. 

It's a very good question, one worth repeating. What do you want to do?

Here's another good question, one that I literally found after I googled "Should I keep my job or start my own business?", which--in the end--convinced me to take the plunge. In ten years, what will you regret more: not starting your business, or starting it? 

I, for one, would regret not starting it...because I would be left to wonder what would have happened. Maybe I would've been successful. Maybe I would've become a much better person. It made me realize that the worst that could happen was failure, and even failure isn't so bad.

My biggest hurdle has been to convince other people that starting a business at the unripened age of 20 is a sane idea. I've managed so far by reasoning that--sure, I'm really young--but I'm also the most financially stable that I will be for the next decade. Think about it--I still live at home, and nearly all of my expenses are paid. In five years, I might be more experienced, but I also will be living on my own with a handful of bills that need paying. Is it really smart to start a business then either? A better question--is it ever circumstantially ideal to quit your job and start from the bottom with nothing but an idea? 

The truth is that there will always be people who think I don't know enough to start my own business. And the odds are against me that it will ever appear to 100% of people watching that it is financially-wise to invest money into starting up my own gig. No matter which way the dice rolls, it will most-likely always take a lot of time and effort to get a business off the ground. No matter how many years older I get. You see? The hurdles don't go away, so why wait any longer?

With this in mind, as a start-up business owner, it is imperative that you become your own cheer-leader, and believe that you can do it. Believe that you are valuable asset to the economy and smart enough to start your own business. Believe in your idea! After all, every great idea we have today started out as...just an idea. And yes, for every single one, there was somebody who thought it was rubbish. 

2. Get a support group.

Being your biggest fan is the first step, but the second is to surround yourself with other fans. It is frightening true how similar to the people around us we eventually become, and if you're constantly around people who think your business is stupid, you're not going to feel empowered to keep going when the newness hype wanes and your website gets no visits for a month straight. Networking with like-minded individuals is essential to your mindset, which sometimes means networking with fellow competitors. Friendly ones will understand perfectly the struggle you're experiencing, and may be able to share advice, research, and much-needed encouraging words. Remember that hater's gonna hate, but you don't have to listen to them. 

3. Be fierce. 

Starting your own business takes guts and determination. Quitting your job is hard. Explaining to everyone who asks why is sometimes harder--it sure has been for me. This is just the first hurdle you'll be dealt, however. You must be brave enough to invest your money and time into making your business real. Research what you need, travel to necessary offices for that paperwork, network with everyone you know. Everyone. Dedicate yourself to working at your business everyday, even when you feel like it's stagnant. Don't be afraid to advocate for yourself, your idea, your services, and everything that your business offers. Even when dealing with a personal confrontation, take it in stride--he won't be the last business confrontation you're likely to deal with.

4. Be creative.

Don't depend on others to make a huge part of your business take shape. Be willing to work hard and use any resources you can (hello Google) to figure stuff out. Take advantage of all the social platforms we have available through the media. Advertising doesn't have to cost thousands of dollars. Facebook, Instagram, Pinterest, Twitter, LinkedIn, Google+, Reddit, Tumblr... They're all free. And they're all easy enough for YOU to use to market yourself and your idea. Consider building your own website, writing your own ads, creating your own logo, investing in the tools necessary to build your own product, etc. You might discover some new talents in the process of saving yourself a load of money. Use the internet to teach you everything you need to know, because it's ALL out there. You don't need a business degree to start your own business, because everything a business degree will teach you is out there somewhere on the internet; the only difference is that a business degree has gathered all the information for you, and gives you a diploma once you learn it all. Not convinced? Consider buying books, even old editions of college textbooks on Amazon, Half-Priced Books, or other sites for sometimes pennies. Don't get played by the businesses that make their money off of convenience. Be resourceful. Do the work and save your wallet. 

5. Be patient. 

Building a network takes time and continuous effort. It's important that--in the process of starting your business--you continue to cultivate it even when things get slow, look bleak, don't get any attention, or even face ridicule. It's okay; just wait. This doesn't happen overnight, most of the time. In the meantime, keep busy. Set new goals, keep on researching new ways to market yourself, improve your product or service, and make sure that the whole process is shaping you into a well-developed, fully-rounded person. Focus on your process, not just the results. For inspiration, learn about other great thinkers who developed ideas and experienced failure along the way. Did that stop them? Where are they now? Can you see yourself grouped amongst those people?

You should. We need more people like them in the world. 

As emotional as the business-ownership terrain can get at times, when all is said and done, you've started a business, so you're pretty cool. Speaking of cool, let's network! If you're just starting out with your business, send me a message, or connect with me on LinkedIn! If you're local, maybe we can swap business cards.